The new Range Rover Velar has been launched to much fanfare at the Design Museum in Kensington, London.
Royal Zara Tindall joined celebrities such as Jimmy Carr, Rob Brydon and Damian Lewis and hundreds of other guests packed on to balconies across three floors as the covers were pulled off the new mid-sized SUV. An orchestra even accompanied a fantastic light show in the build-up to the big reveal.
Underpinned by the same platform used by the Jaguar F-Pace, the Velar is positioned to fill the gap between the Evoque and Sport in the Range Rover line-up. It is priced from £44,830.
Jeremy Hicks, the UK managing director of Jaguar Land Rover, said that the company found customers looking to move up from the smaller Evoque were forced to other brands, making the decision to build the Velar ‘almost a no-brainer’.
— Land Rover UK (@LandRover_UK) March 1, 2017
Speaking at the launch of the new vehicle, he said: “We’ve become very good at identifying ‘white space’ in the market – in 2009 we sold under 200,000 cars, we’re at 600,000 now so the business is growing and we still have ambition to keep going.”
The launch of the F-Pace saw Jaguar’s sales skyrocket, and Land Rover will be hoping the Velar will have a similar effect on its own fortunes.
“After we released the teaser and the name six days ago, we’ve had 12,000 people go online and give us their details to say ‘keep me informed’. Compare that to Evoque, we had 3,000 names down in the same period, so I’m confident Velar will be a great success,” Hicks said.
The Velar is the fourth member of the Range Rover family and its exterior design is familiar from the rest of the range. The thin headlights use Matrix Laser LED technology to offer excellent night-time vision, while ‘deployable’ door handles that sit flush with the bodywork contribute to the fact that this is the most aerodynamically-efficient Land Rover ever made.
Inside it’s a revelation. The minimalist dashboard incorporates two high-definition touchscreens that have removed the need for all but a few switches. The lower screen incorporates functions such as the climate control, with two ‘floating magic circles’ that change function depending on which screen is being viewed.
— Darren Cassey (@DCassey) March 1, 2017
Land Rover has collaborated with Kvadrat, a Danish luxury textiles manufacturer, to produce a sustainable, premium seat material as an alternative to leather.
Order books opened at 8.30pm last night, with deliveries expected this summer.