SW4 headliner Tinie Tempah dropped his latest album Youth last week and has since been hot on the promotional trail.
After teaming up with Jake Bugg on new album track 'Find Me', the pair decided to celebrate their collaboration by hitting the streets of London yesterday (April 21) for some sightseeing, a trip to the Nike store and a touch of busking in outside London's busy Oxford Circus station.
As you do.
The pair treated commuters and shoppers to a quick acoustic performance of their new track, alongside a reminder that anyone who'd missed them on the street could catch them again when they performed the track on BBC's The One Show later that night.
It came after Tinie and Jake set out on a bit of a scavenger hunt on Friday, popping up in popular London locations, including St Pancras International, and calling on their fans to find them.
We see what you did there.
But if you managed to miss his London appearances and still want to experience the whole Tinie Tempah live experience, then you're in luck there too as earlier this week, the rapper also confirmed he would be touring his new album Youth in the UK and US.
Tinie has really been putting in the hours on his new album and his promotion blitz even included a stop by BBC's Top Gear to deliver one of the most natural and relaxed chats this series, but the rapper wants us to know that his life is not at all as fun and glamorous as it appears.
"I work so hard," he told NME last month. "Every time you see me in any of those [Instagram] pictures, I'm working. When I was in Milan, I was there working. If I'm on a jet, it's work.
"If I'm in Vegas, I'm working. If I'm in LA, I'm working. If I'm in New York, I'm working. If I'm in Ibiza, I'm very much working.
"So it looks glamorous, but I'm working hard for everything that I get. I'm showing young people, the uninvited, that you can be proud and have a glamorous life and you can earn it. Anything is possible."
Youth is out now.
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