James Blunt has brilliantly mocked himself by setting up a support group for his fans.
Blunt, 43, set up the group to gives fans a safe space to discuss his music in aid of his upcoming album The Afterlove.
The one minute clip shows a group of ‘fans’ sitting in a circle.
One woman introduces herself as Claire before struggling to admit her affection for Blunt’s music. She says: “Hi I’m Claire. I’m 26 and erm… I erm…”
The first step is admitting it. pic.twitter.com/mQay6c6lf9— James Blunt (@JamesBlunt) March 23, 2017
Ready to help her out, Blunt says: “It’s OK Claire, we’re all James Blunt fans here.”
A message at the end reads: “If you have been affected by James Blunt, pre-order the new album The Afterlove now.”
Blunt shared the video with his 1.3 million Twitter followers alongside the caption: “The first step is admitting it.”
People were quick to mock him with one tweeting: “Those actors will never work again!”
Others hailed him as “funny” and a “genius” as they admitted to being fans – except for one user who tweeted: “Going to hide your CD in a Stormzy case and stand proud.”
Another user said she had been so affected by the video that she wanted to go out and buy Blunt’s new album: “Oh dear Lord. Genius. That actually makes me want to buy your album.”
The Afterlove is out now.