James O'Brien, speaking on LBC, has nailed how the media uses language to stop inequality in the UK being highlighted.
Labour's plans tax increases for the richest 5% in the country and O'Brien said: "If you are of the view that we could have a little light redistribution of wealth from people with 30 houses having a little bit less and people with no houses having a tiny bit more, then either it's the politics of envy or it's champagne socialism.
"It's a pincer movement that essentially outlaws anybody arguing against inequality. It's tabloid tactics in their purest form.
"Here's a prince, here's a pauper. You'll still be a prince, but you're going to stop being a pauper because we'll hit him for 1% which he won't feel but will be life-changing to you.
"People say that's the politics of envy.
"But if you're well off and you say people should pay more tax to alleviate the problems at the bottom of society, they say that is champagne socialism."