Jason Kelce shares secret to popularity of his and Travis Kelce's podcast

Jason Kelce thinks his "loving" bond with brother Travis Kelce is behind the success of their podcast.

The retired NFL star and his Kansas City Chiefs tight end sibling - who is dating Taylor Swift - host the sporting show 'New Heights' together and the 'Monday Night Countdown' commentator thinks listeners tune in because of their "open" nature and "exciting" lives.

Shortly after signing a nine-figure deal with Wondery for the podcast, Jason said during ESPN's media day on Wednesday (28.08.24): “I think on the podcast, you get, first of all, an organic, loving relationship between two brothers. We’re honest with each other. And it comes across.

“And we have good personalities that I think generally audience members appreciate, and like to want to watch and listen to, which I don’t know if I agree fully with that, but they’re there.

"I think that we're very, very open people by nature, and I think that we share things, and we obviously are living exciting lives that people want to follow. And then all that stuff helps ... because the more people watch, the more money advertisers spend."

The podcast launched back in 2022 and returned for its third season on Wednesday (28.08.24).

Earlier in the week when the move to the Amazon-owned podcast studio was announced, the CEO of Wondery Jen Sargent shared that the platform had wanted to join forces with the duo since its launch two years ago.

Jen told The Hollywood Reporter: "We’ve been watching the growth of the podcast, really since it was launched, and I have been building a relationship with Travis and Jason and getting to know them for a while now.

"Sports is a really exciting category for podcast listeners. It’s a strategic priority of Wondery’s and Amazon’s. So there were a lot of reasons to think about joining forces here on the 'New Heights' podcast."