JD has renewed its partnership with Crystal Palace for the 2022/23 football season.
The club will benefit from branding within its home ground at Selhurst Park.
The branding of the sports retailer will be visible on both tiers of the Whitehorse Lane stand, the mid-tier in the Holmesdale, and the Arthur Wait stand.
The JD logo will also be visible on LED advertising around the stadium.
The global sports-fashion retailer has over 400 stores in the UK.
Nadia Kokni, JD global marketing director said: “JD are delighted to be kick-starting our partnership with the club as they continue to build on and off the pitch.
“The passion of the fans makes Selhurst Park a special atmosphere and one we are proud to be associated with.”
Barry Webber, Crystal Palace chief commercial officer said: “We’re delighted to announce our new partnership with JD as they continue to build their strong brand across South London, sharing similar values and audience to that of CPFC.
“We believe they are an ideal partner with a well-known and successful leisure brand who continues to promote a healthy lifestyle, something we actively encourage through our Palace for Life Foundation and promote to our global audience.”
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