From blemishes to dark circles and redness, concealers can cover a multitude of sins, so with the media storm surrounding the news that Bennifer is back on the cards, it’s no wonder that J. Lo’s ex fiancé Alex Rodriguez is reaching for his.
The former baseball player and entrepreneur isn’t just dabbing on any old concealer, he has decided to launch his very own formula in collaboration with male health and grooming brand Hims, in which both he and J. Lo have jointly invested.
Enriched with nourishing and moisturising aloe extract, dog-rose oil, and jojoba seed oil, the Blur Stick, $17, has become a go-to step in his routine, Rodriguez told his four million Instagram followers.
“Working with the Hims & Hers team, I wanted to create a product that solved an issue I faced every day. I realised as I was jumping from meeting to meeting, I needed something quick and easy in my routine to conceal blemishes or razor bumps. It’s a convenient concealer specifically designed for men that can be used for skin imperfections.”
Considering following A-Rod’s lead? The Hims concealer isn’t yet available in the UK, so why not try one of these clever cover-ups…