Jeremy Clarkson is apparently planning to launch a range of toiletries.
And it seems he’s now about to try a line of perfume, creams and aftershave under the name Grubby Farmer.
According to the Mirror, he has made a trademark application to the UK’s Intellectual Property Office.
The publication says that Clarkson has also trademarked some drinks and his “I am a f*****” slogan”, which actually stands for “I am a farmer.”
The TV star bought his Diddly Squat Farm, which is in Chipping Norton, in 2008.
He later started farming himself and in 2021 his efforts were documented in Amazon Prime series Clarkson’s Farm.
The series was a huge hit with viewers, who were gripped by the TV star’s efforts to get to grips with agriculture, and a second series is in the pipeline.
However, becoming a farmer hasn’t all been plain-sailing.
Last year the star revealed he almost lost his leg in a scary accident.
Discussing farming accidents on The Jonathan Ross Show, Clarkson said: “I got this thing called a telehandler, it’s like a JCB thing. I thought, ‘I’ll just use its front to push the post in.’ I actually got Kaleb (Cooper) to go in and it got halfway into the ground and the fence was leaning on it and it flicked back.
“How it didn’t take my leg off... I didn’t walk properly for a week. This was a quarter of a tonne of fence post.”
Yahoo has contacted a representative for the star for comment.
Watch: Ant and Dec prank Jeremy Clarkson in farm protest