Jeremy Clarkson's Diddly Squat products to be sold in West Country farm shop in UK first

Diddly Squat Farm Shop, near Chipping Norton
-Credit:Reach


Jeremy Clarkson's Diddly Squat Farm range is set to make its debut at a West Country farm shop this week, marking a UK first. Flourish Foodhall & Kitchen in Bath will be stocking products including the "bee juice" honey that gained fame on the popular TV series documenting the presenter's agricultural adventures.

The team at the shop in Norton St Philip as well as their initial location in Saltford, Bristol, are preparing for what they describe as "a large display" of the items. While the full list of goods has not been disclosed, the Diddly Squat Farm Shop's online presence offers an array of merchandise ranging from seasonings and jams to chutneys, alcoholic beverages, and even chopping boards.

The arrival of Diddly Squat Farm products at Flourish comes following the announcement that Cotswold Fayre, their wholesale partner, has secured exclusive rights to distribute the range. This move positions Flourish as the inaugural retailer to offer these products, enjoying several weeks of exclusivity before the range rolls out to other stores nationwide.

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Jeremy Clarkson at a launch event for his Amazon Prime Video series Clarkson's Farm
Jeremy Clarkson's Amazon Prime Video series Clarkson's Farm has been a huge hit -Credit:PA

Paul Castle, managing director of Flourish, said: “We are delighted to be stocking Diddly Squat Farm products, especially as part of the collaboration with Cotswold Fayre.

"At Flourish we want to highlight the work of small independent producers and local farmers, the Diddly Squat Farm range fits well within that.”

As seen in the popular Amazon Prime series, ‘Clarkson’s Farm’, Diddly Squat Farm Shop has become a huge hit for its humour and focus on sustainable farming and the farm itself is now a popular tourist destination.

The range will launch at 8am on Thursday (January 23).