Jeremy Hunt, the possible next Prime Minister, is fed-up with people mispronouncing his surname for something far ruder.
The Foreign Secretary has called on broadcasters to "grow up" and stop mistakenly saying the c-word when they try to say “Hunt”.
The latest incident happened this week when the BBC’s Victoria Derbyshire pronounced the politician’s name C*** while live on air.
Speaking to Chopper’s Brexit podcast, Hunt addressed the issue and said he believes sometimes it is not an accident.
“I’m used to it. I had this when I was at school,” said Hunt.
“Personally I think people should just grow up and get over the fact that my last name rhymes with a rather unpleasant word.”
Derbyshire’s slip of the tongue happened during a live debate about who should replace Theresa May as Tory Party leader, of which Hunt is one of the front-runners.
The presenter asked one of her guests: “You say that the man that you’re backing – Jeremy C**t…
“I’m so sorry, Jeremy Hunt,” the BBC presenter corrected as she realised her mistake.
She continued: “I’ve never said that before in my life. It’s usually men who say that, so I really really want to apologise, I’m sorry.”
And she is not the first BBC presenter to do so.
A year ago, Justin Webb told listeners: “The paper says that Health Secretary Jeremy Cuh … Hunt is understood to favour a cap on social care.”
Webb said he did not say the whole swear word, though some listeners were convinced he did.
And previously Andrew Marr and James Naughtie also said the c-word, while trying to pronounce Hunt’s name.
Hunt finished second in the first round of voting for a new Tory leader and is seen by many as the strongest challenger to Boris Johnson in the battle for Number 10.
He gained 43 votes, still a distant second to Johnson who had the backing of 114 MPs.