Joanna Gaines Calls Skincare and Makeup Line Rumors a ‘Scam’

TV host Gaines is not leaving her popular television show. (Photo: Laura Cavanaugh/WireImage)

PSA: Fixer Upper star Joanna Gaines is not leaving her HGTV television show to launch a makeup and skincare line. Got it?

The co-editor-in-chief of lifestyle magazine the Magnolia Journal  posted the announcement to her 5 million Instagram followers Friday, writing, “There have been rumors floating around about me leaving the show to start a skin care/makeup line. I wanted to take a minute to let y’all know that it’s simply not true. This is a SCAM!”


She also implored her fans to help stop the rumor. “We have nothing to do with it and have been trying to stop it for some time. You can help! Please spread the word by sharing, re-posting, and/or re-tweeting this post and send any information regarding the fake news websites or sponsored ads to reporting@magnoliamarket.com.”

Gaines has trying to quash this story since April, when an article called “HGTV Nightmare: Joanna Gaines Leaves Show to Start a Cosmetic Line,” began appearing all over people’s Facebook feeds. According to People, the story, which purported to be from Cosmopolitan, claimed that Gaines had “been showing up late to the construction sites” and was promoting a skin product called Derma Folia Renewal Anti-Aging Serum. A representative for Gaines told People the story was untrue.

In an April 21 letter titled “Don’t Believe Everything You Read,” Gaines wrote on her website, “So many things are happening right now and it feels like we are moving at the speed of light. At times, it’s even hard to keep our own parents in the loop. It’s true. At this point in our career we can honestly say we’ve heard it all — from reports of us moving our family to Vegas to us having more or less children than we actually have. So remember, you can’t believe everything you read. … Always remember: If you’re reading big, exciting news about us, and we did not confirm it on our official sites, then proceed with caution.”

She added, “We are so thankful for your support — we wouldn’t be here without you! And just in case you were wondering, YES! We are currently filming season 5 of the show. No! I am not getting into the business of facial creams. And No! We are not expecting baby #5. And no worries, believing some of these stories happens to the best of us.”

Gaines’s Friday post got more than 53,000 likes in less than two hours and tons of comments from thankful fans who appreciated the “good news.”


In May, the star was equally transparent when she took readers behind the glam scenes of her cover shoot for the Magnolia Journal, writing on Instagram that, while the Mexico-based photo session looked breezy and elegant, the published image was chaotic, with last-minute styling and “frizzed” hair.

It goes to show that if Gaines was looking for a second career, we’d all be the first ones to know.

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