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We're obsessed with Joanna Gaines' favorite eyeliner — on sale for $7

Everyone has their own signature look, including celebrities — sure, they get glammed out for red carpets, but for the day-to-day, it's all about what makes them feel most confident. For instance, Joanna Gaines (of Fixer Upper fame) may be the queen of elevated design, but for her go-to makeup look, she trusts a drugstore classic: Revlon. You'll seldom see Joanna without her iconic eyeliner, the Revlon ColorStay Pencil Eyeliner with Built-in Sharpener. She's raved about this product in tons of interviews, and in a blog on her site,, she even described it as "my tried-and-true favorite."

This cult classic longwear pencil eyeliner has an updated, waterproof formula that lasts up to 24 hours and has a smooth, creamy glide in tons of shades — but for the true Jojo look, you've gotta go with Black Brown.
$7 at Amazon

Gaines has used this product since she was a teenager (!), and it's good enough that she's remained loyal ever since. Says Joanna: "I'm always scared; you never know if they're going to one day decide to change it, so I'm always like, 'Should I just buy the whole line?' Because I don't have another option." And don't we all have our favorites like that?

Joanna Gaines
Joanna's eyeliner truly accentuates the positive in her already naturally lovely looks. (Photo: Getty)

Versatile and long-lasting

The Revlon ColorStay pencil, America's number-one long-wear eyeliner (according to a 2020 Neilsen survey) is versatile, intense and, with its new-and-improved formula, now even longer-lasting. The pencil glides on easily and stays put for up to 24 hours — just draw precise lines with the sharp pencil tip, or blend and diffuse eye makeup with the built-in smudger for a smoldering, smoky look (my pick for sure!). It’s a super workable pencil eyeliner that can create classic liner styles like cat eyes, as well as high-drama looks for nights out with your girl squad.

Revlon ColorStay pencil eyeliner
Drugstore price. Boutique quality. (Photo: Amazon)

Beloved by shoppers

Jojo isn't the only one who adores this versatile scribbler — over 17,000 verified Amazon customers have given it a five-star rating, and the reviews are more like raves. "Goes on smooth, stays on all day and really takes a make-up removal wipe to come off. Definitely my new go to eyeliner!" gushed one. "Best eyeliner on the market," noted another loyal fan. "I've been using this going on 12 years...It stays on all day and even all night if I happen to fall asleep." We don't suggest doing the latter, of course, but that's pretty impressive!

"One of our show producers knows I love this so much that she sent me over 100 of these for my birthday last year," Gaines once wrote. You may not need 100 now, but start with one or two and we're certain you'll be adding more to cart in the future.

This cult classic long-wear pencil eyeliner has an updated, waterproof formula that lasts up to 24 hours and has a smooth, creamy glide in tons of shades — buy in bulk and fall in love.
$12 at Amazon

If you have Amazon Prime, you’ll get free shipping, of course. Not yet a member? No problem. You can sign up for your free 30-day trial here. (And by the way, those without Prime still get free shipping on orders of $25 or more.)

The reviews quoted above reflect the most recent versions at the time of publication.

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