Anyone watching Steph's Packed Lunch yesterday would have witnessed a bit of an awkward moment for Joe Lycett.
The comedian was appearing on the show to discuss how he's given up using any coloured PET plastic bottles due to their effect on the environment.
But later on while showing a picture of his garden, Steph pointed out a white plastic milkshake bottle in the snap and asked him about it.
The usually jolly Taskmaster favourite said: "I didn't realise I was on Newsnight" before taking off his microphone and leaving the set.
But viewers need not worry about Joe, who has revealed it was all just a publicity stunt.
"Some of you might've seen or read that I had a 'tantrum' on Steph's Packed Lunch yesterday and 'stormed off' the show," he said whilst appearing on the show again today (July2). "This is absolutely true. What you might not know is: I planned the whole thing.
"Clear PET plastic bottles are widely recycled and contribute to the circular economy. If you put a clear PET plastic bottle in the recycling there's a good chance it will become another clear PET plastic bottle.
"Coloured and in particular white PET plastic bottles are much harder to recycle."
He added that his "kicking off" was all planned and rehearsed, and he even had BBC Radio 1 DJ Greg James in on the game tweeting a picture of him drinking from such a bottle.
He then finished his statement telling the milkshake brand in question it was time to stop using white PET plastic.
Joe added how it felt to watch the media backlash: "It feels like I'm watching my own funeral... I've cancelled myself!
"I didn't want to be horrible to you, it was really nerve-wracking. We managed to dupe more people that we expected to."
Steph's Packed Lunch airs weekdays at 12.30pm on Channel 4.
Tickets for Joe Lycett's upcoming tour are available here.
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