John Legend has a cool new virtual reality gig

New York — Fresh off his co-starring role in La La Land, John Legend is trying another medium: virtual reality.

Legend will executive produce and lend his voice to the title character of the upcoming Baobab Studios series Rainbow Crow.

The first instalment of the series is to premiere at the Tribeca Film Festival later this month.

"A lot of the attraction to the project was being involved with a new technology that's just emerging as a new medium for creative talent," Legend said in an interview.

Inspired by Native American folklore, Rainbow Crow is about a bird "with the most dazzling plumage and mellifluous voice, who, after the planet turns dark and cold, must journey far from home to bring light back to the world." Says Legend: "It's about love. It's about inclusion. It's about community."

Watch the trailer here:

Though virtual reality remains a nascent art form, Baobab has emerged as an early leader. One of its first two VR "experiences," Invasion! was nominated for an Emmy and is to be adapted into a feature film. 

Rainbow Crow is directed by Eric Darnell, co-founder and chief creative officer of Baobab.