As the highly anticipated John Lewis Christmas advert hits the small screens, the theme this year is sure to be a big hit with children – largely thanks to the huge cuddly ‘monster’ living under the bed.
In true John Lewis style, the department store has once again gone for a thoughtful gifting theme with a beautiful soundtrack – this year a Beatles cover by Elbow - set to tug on the heartstrings of viewers.
Set primarily in the bedroom of seven – year – old Joe, as always, pretty much everything in the advert is available to buy at John Lewis and as the lovable Moz was created specifically for the ad by European animatronics company Millennium FX, shoppers will also be able to buy a range of themed gifts for their little ones this year.
From the bed linen to Joe’s cute reindeer onesie, we’ve picked out the starring products from the ad so that you don’t have to.
Shop the ad
Moon and Planets Bed Linen Set
Stars play a key role in the new ad, so it’s no surprise that Joe’s bed covers feature them too. This is the set seen on screen and comes with a duvet cover and single pillowcase.
£18, John Lewis, Buy it now
Winter Animals Pyjamas
Joe – played by adorable twin boys Tobias and Ethan – is seen wearing a super cuddly set of animal PJs as he plays with Moz. Featuring polar bears and penguins (perhaps a nod to 2104’s Monty the Penguin?), the exact set comes in a pack of two for children aged two to 12 years. We’re also loving the stripy pair, which isn’t featured in the advert but is just as cute.
From £22, John Lewis, Buy it now
Reindeer Print Onesie
If you want your little ones to channel the same Christmas morning vibes as Joe, pick up this vibrant reindeer onesie. Available up to age 12, it’s made from 100 per cent cotton, so will keep toasty throughout Christmas Eve, when they’ll undoubtedly be getting out of bed every five minutes to check if Santa’s been.
From £15, John Lewis, Buy it now
Moz loves to roll out from under the bed into Joe’s star emblazoned rug and, thanks to its soft finish, we can’t say we blame him. Available in two sizes, it’s made from 100 per cent wool.
From £50, John Lewis, Buy it now
Battleships can be tough – as Moz finds out when Joe falls asleep in the middle of a game. The classics are definitely the best when it comes to board games and this one might just keep the kids away from their screens for an hour or two.
£12, John Lewis, Buy it now
Carrera Go!!! Silver Rivals Racing Set
Moz and Joe play with this racing set into the wee small hours of the morning - to avoid the same thing happening with your kids, perhaps this one should be kept out of the bedroom...
£69.99, John Lewis, Buy it now
Faux Fur Ear muffs
Almost as fluffy as the monster himself, Joe dons these faux fur ear muffs (nabbed from his older sister) to block out Moz’s terrible snoring. Even if you take nothing else away from the advert, Londoners living on busy streets will be thanking Joe for his ingenious idea for cancelling out noise for years to come. Get your pair for just £10.
£10, John Lewis, Buy it now
Below is listed the range of Moz related products you can pick up in store and online.
Moz The Monster Cuddly Toy
Sure, Moz is meant to be a monster, but in reality he’s just a giant fluffball, and one that most kids will be wishing is lurking under their bed come Christmas time. Thankfully there’s a cuddly toy version you can get your hands on, complete with fuzzy ears and gym sock. Even better, a portion of all sales will be donated to Bernardo’s, John Lewis’ charity partner.
£20, John Lewis, Buy it now
Moz The Monster Mug
Matching the lamp and rug, this star mug is the perfect vessel from which to quaff hot chocolate this season and is one item in the range that adults can enjoy too – hurrah. A percentage of sales will also be donated to Bernardo’s.
£5, John Lewis, Buy it now
Moz The Monster Slippers
Keep toes toasty in these extra fluffy Moz slippers, available in junior sizes 10 to 13 and adult sizes one to six.
£14-16, John Lewis, Buy it now
Moz The Monster Book
Telling the story depicted in the ad, this book is the perfect acompaniemnt to a good night’s sleep for small children. You can even listen to an audio version narrated by Sally Phillips which will be available for download from johnlewis.com, Sky boxes and Google Home. Google Home customers will also be able to personalise their story choosing their own sounds effects.
£8.99, John Lewis, Buy it now
Moz emblazoned pyjamas will be the fashion statement of the season – these sets will be available for children aged up to 12 years.
£18, John Lewis, Buy it now
John Lewis Starry Sky LED Night Light
Finally we come to the constellation lamp – one of the real stars of the commercial (excuse the pun). Casting pretty stars across the ceiling, this has to be the most soothing night light we’ve ever seen. It’s so soothing, in fact, that it may make it onto several adults’ wish lists too.
£15, John Lewis, Buy it now