Advertisement

John Lewis Christmas advert 2019 tells adorable story of Excitable Edgar the dragon

Photo credit: John Lewis
Photo credit: John Lewis

From Digital Spy

The John Lewis Christmas advert is here, which means the festive countdown has officially begun.

Continuing the tradition of pulling at everyone's heart strings, this year's offering tells the story of Excitable Edgar.

The little dragon gets so excited about the village locals' festive activities that he just can't manage to control his fire-breathing ability.

Photo credit: John Lewis
Photo credit: John Lewis

Cut to some pretty annoyed residents after their snowman has been reduced to a puddle, their ice-skating rink has been melted, and their Christmas tree has gone up in smoke.

Edgar locks himself away, but luckily he has a friend in the shape of young girl Ava, who has a clever brainwave about how to bring him back in with the villagers.

In a real tear-jerker moment, Ava pulls out a Christmas pudding for Edgar to set alight and be brought in with all the other villagers.

Photo credit: John Lewis
Photo credit: John Lewis

Related: John Lewis Christmas adverts ranked from worst to best, from Elton John to Moz the Monster

This year's soundtrack comes from Bastille frontman Dan Smith who covers the REO Speedwagon hit 'Can't Fight This Feeling'.

It's the first time John Lewis and Waitrose have paired up, bringing fans a combined advert from both partners.

The ad will first air on television during ITV's The X Factor: Celebrity on Saturday (November 16).


Digital Spy is launching a newsletter – sign up to get it sent straight to your inbox.

Want up-to-the-minute entertainment news and features? Just hit 'Like' on our Digital Spy Facebook page and 'Follow' on our @digitalspy Instagram and Twitter accounts.

You Might Also Like