John Lewis launches Christmas Shop four months early as searches soar to record level

·Shopping writer
·2-min read
John Lewis has launched its Christmas Shop for 2021, and now the countdown to December 25 begins.  (John Lewis & Partners)
John Lewis has launched its Christmas Shop for 2021, and now the countdown to December 25 begins. (John Lewis & Partners)

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Summer has been something of a wash-out for most of the UK, so it's no surprise we're looking forward to Christmas more than ever this year.

While some beauty retailers have just launched their advent calendars for 2021, other stores have already filled their shelves with festive decorations for your home - and excitingly, John Lewis' Christmas shop has landed. 

The retailer has revealed online searches for Christmas products have already doubled on last year’s record high (a whopping +105%) and if (fingers crossed) this Christmas has no restrictions in place, it's set to be bigger and better than ever before.  

Whether you're ditching the old decorations, want to expand your ever-growing collection, or need to invest in new buys, John Lewis has it all. 

Speaking about the new range, Christmas Buyer, Jason Billings-Cray, said; “Small and intimate was the order for 2020 and there was no lack of wonder as our customers ensured it would be a magical day whatever their circumstance. 

"But, with changes afoot we know many will be hoping to have a full house filled with familiar faces and enjoy the Christmas traditions we may have missed out on last year. We expect that our customers will be embracing some of the community spirit of last year by decorating their doorsteps to provide fun for the family and the neighbours.”

What to buy first? The most searched for products at John Lewis include Christmas trees, lights and wreaths, so you may want to pop those in your basket first before the dreaded 'sold out' sign appears.

Shop our top 10 picks in John Lewis' Christmas shop

Snow Mountain Pine and Mistletoe Wreath | £40 

Snow Mountain Pine and Mistletoe Wreath
Snow Mountain Pine and Mistletoe Wreath

Pair of Potted Pre-Lit Christmas Trees and Wreath | £179

Snow Mountain Gem Vine Bauble | £5 

Snow Mountain Gem Vine Bauble
Snow Mountain Gem Vine Bauble

Festive Field Robin Clip On Tree Decoration | £2 

Festive Field Robin Clip On Tree Decoration
Festive Field Robin Clip On Tree Decoration

Gemstone Forest Willow Star Tree Topper | £10 

Gemstone Forest Willow Star Tree Topper
Gemstone Forest Willow Star Tree Topper

Faux Fur Christmas Stocking | £25 

Faux Fur Christmas Stocking
Faux Fur Christmas Stocking

Technicolour Supernature Star & Rainbow Berry Garland | £35

Technicolour Supernature Star & Rainbow Berry Garland
Technicolour Supernature Star & Rainbow Berry Garland

Belgravia Pre-Lit Christmas Tree | £279

Belgravia Pre-Lit Christmas Tree
Belgravia Pre-Lit Christmas Tree

Standing Stag Twinkling LED Lit Figure | £200

Standing Stag Twinkling LED Lit Figure
Standing Stag Twinkling LED Lit Figure

John Lewis & Partners 640 LED Vine Lights | £50

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