Greggs compare Kanye West's new £170 trainers to their sausage rolls

Kanye West and girlfriend Chaney Jones in March 2022.
Kanye West got burned by Greggs over his 'sausage roll' shoes. (Getty Images) (Ronald Martinez via Getty Images)

Kanye West's new designer trainers have been ridiculed by Greggs - who compared the shoes to sausage rolls.

The musician and fashion designer launched the 450 Sulfur shoe - a fitted, lace-up yellow sports shoe - through his Yeezy brand earlier this year and recently asked fans on social media what they thought of the new model.

UK bakery chain Greggs responded: "Two Sausage Rolls short of a multipack."

Read more: Piers Morgan throws up Greggs vegan sausage roll live on air

West - who officially changed his name to Ye in October 2021 - has not responded.

The trainers have a retail price of around $200 or £170.

A packet of four unheated Greggs' sausage rolls costs £3.

West, 45, branched out into fashion early on in his career but his eccentric designs have often attracted negative reviews from critics.

Watch: Is Kanye West launching his own chain of fashion stores?

However, his influential creations are popular with fans, with his limited edition Adidas Yeezy Boosts collaboration in 2015, selling out in just 10 minutes.

In 2020 Greggs delighted grime artist Stormzy by honouring him with the gift of their first ever VIP concierge card.

Stormzy at the 2022 Met Gala
Stormzy was the first recipient of a Greggs VIP Black card. (Getty Images) (Theo Wargo via Getty Images)

The rapper - who revealed he was a fan of the bakery chain in the lyrics of his 2014 track Not That Deep - tweeted at the time: “Are you mad the first Greggs black card @GreggsOfficial. I have peaked this is brilliant.”

West married reality TV star Kim Kardashian in 2014 after dating for two years. They have four children together and split in 2021.

Despite their separation, the pair continue to co-parent their children.

Kim Kardashian and Kanye West at Paris Fashion Week in March 2020.
Kim Kardashian split from fellow fashion-loving husband Kanye West in 2021. (Getty Images) (Pierre Suu via Getty Images)

Kardashian posted several messages on social media on Father's Day, celebrating West as a parent.

Read more: Kim Kardashian related to Scottish royalty

The Keeping Up With The Kardashians star said: "Thank you for being the best dad to our babies and loving them to way you do!" alongside a throwback photo of West outdoors as he smiled alongside daughters North, nine, and Chicago, four, and sons Saint, six, and Psalm, three.