A quarter of Americans still have a keepsake from a past relationship, according to new research. A poll of 2,000 Americans explored the sentimentality around keepsakes and found that 25 percent have held onto a keepsake from a previous relationship while 43 percent harbor a keepsake from a current partner. Not surprisingly, mom tops the list with 63 percent holding onto a coveted memento from their mother.
The study, conducted by OnePoll in conjunction with Minted, explored the sentimental habits and behaviors of 2,000 Americans and uncovered Americans are quite nostalgic. In fact, 73 percent consider themselves to be the sentimental type.
It turns out, 85 percent consider themselves to be people who hold on to keepsakes with 76 percent storing them in a dedicated box or drawer. In fact, 38 percent of respondents have kept a keepsake for over 20 years.
Interestingly, 35 percent of people revealed they are more likely to keep something if they've fallen out of touch with the sender.
But what are the top keepsakes people save? Turns out, a birthday card tops the list with 61 percent acknowledging they save birthday cards that they've received. Forty-four percent make sure to hold onto Valentine's Day cards for sentimental reasons and 24 percent currently have a note from a childhood sweetheart saved in a special place. Interestingly, when it comes to young love, male respondents were twice as likely than women to hold on to love letters from an old flame.
Sixty-one percent of Americans revealed they'd keep a greeting card for over six months after receiving it, no matter the occasion. In fact, the average American has 17 greeting cards from over the years. Respondents aged 25 and over prefer a greeting card (36 percent) over a call, text, or email to honor an occasion.
Results revealed that 75 percent of those surveyed get genuinely excited about receiving a greeting card.
Americans love to be loved, which is why 68 percent like getting a greeting card because it shows the sender cares about the person. But that's not all, in today's digital age, 44 percent of the Americans studied admit they like greeting cards because they can save them as a keepsake and 36 percent simply like receiving something in the mail.
While 21 percent of those surveyed admit to never forgetting a celebration, there are people who miss special occasions. In fact, a friends' birthday was the top forgotten celebration (34 percent) among those surveyed. Nineteen percent revealed they'd forgotten an anniversary.
When broken down by gender, men tend to be more forgetful with 17 percent of male respondents having lost track of a partner's birthday versus only 9 percent of women.
"We know that today's customer values convenience which is why Minted launched the Greeting Card Subscription. It saves a trip to the store and ensures that you never forget commemorating an important event again. With our annual subscription, you tell us the occasions you'd like to receive cards for and we'll ship beautifully-made and unique designs directly to you. We'll even send you a reminder to place your card in the mail or hand-deliver it. The more cards you purchase over the course of the year, the lower the cost," says a spokesperson for Minted.
But why are people holding onto sentimental gifts and cards? It turns out, 52 percent simply feel guilty throwing away a greeting card. They also enjoy looking at their keepsakes. 64 percent of those who have a keepsake look at them at least once a year.
"We're truly honored for our greeting cards to be chosen to celebrate life's important moments. With high quality and convenience, Minted offers unique designs and greetings from independent artists and writers around the globe," added a spokesperson for Minted.