Kendall Jenner sobs as she finally breaks her silence on Pepsi advert scandal

Earlier this year, Kendall Jenner was at the centre of a huge internet storm when her latest advert for soft drink brand Pepsi aired.

The lengthy commercial sparked widespread outrage as it appeared to trivialise important protests, such as Black Lives Matter, as well as the issue of police brutality by showing Kendall seemingly resolve political issues by handing a police officer a can of Pepsi during a protest.

Kendall broke down as she discussed the scandal. Copyright: [E!]
Kendall broke down as she discussed the scandal. Copyright: [E!]

Less than 24 hours after the ad first aired it was pulled by Pepsi, who issued an apology for the offence caused and also publicly apologised to Kendall for putting her in such a compromising position.

Now, over six months later, Kendall has broken her silence on the scandal, admitting in last night’s season 10 premiere of Keeping Up With The Kardashians that the backlash had made her feel “really bad”.

The 21-year-old model broke down as she sought comfort from her older sister, Kim Kardashian, who reassured the star that the entire incident will be a “big lesson” for her.

Speaking in last night’s episode of the docu-series, Kendall explained why she signed up to the Pepsi deal.

The commercial sparked outrage.
The commercial sparked outrage.

She shared: “When I first got this offer, I mean, it’s a huge company… the people I was following were so iconic and amazing. To get something like that, it was so exciting. And I trusted everyone, I trusted the teams.

“But after I saw the reaction and I read what people had to say about it, I most definitely saw what went wrong. I was so stuck and I really didn’t know what to do, I completely shut down.”

Later in the episode, Kendall cried as she said: “I would never purposely hurt someone, ever… if I knew that this was gonna be the outcome, I would have never done something like this.

“But you don’t know when you’re in the moment… I just felt so f*cking stupid. The fact that I would offend other people or hurt other people was definitely not the intent.

The 21-year-old model broke down. Copyright: [E!]
The 21-year-old model broke down. Copyright: [E!]

“And that’s what got me the most; that I would have ever made anyone else upset.”

Kendall also lashed out at her dad, Caitlyn Jenner, during the episode, with Caitlyn causing further outrage when she defended the advert in the days after it first aired – even adding that Kendall had seen and approved the script before filming, which Kendall has always denied.

Hitting out, the star ranted: “Someone calls me with more bad news every five minutes. It’s so stressful. What upsets me the most is that Dad brought up the commercial. She doesn’t actually know what happened. She just like, word-vomits.

“I just feel really, really bad. I feel really bad that anyone was ever offended. I feel really bad that this was taken such a wrong way. I genuinely feel like sh*t.

Kendall lashed out at her dad Caitlyn. Copyright: [Instagram]
Kendall lashed out at her dad Caitlyn. Copyright: [Instagram]

“I have no idea how I’m going to bounce back from it. I don’t even know what to do.”

Kendall’s sister Khloe also gave her opinion on the furore, adding: “Kendall did a commercial and basically caused a huge controversy. It sucks, because she’s been taking the blame for it all.

“Kendall tries really hard to be socially conscious and aware of the jobs that she takes, so it weighs really heavy on her heart. Her intent is never to disrespect or offend anybody.”

Reassuring her sister, Kim told Kendall: “This is your first real experience with something like this.

Kim tried her best to guide Kendall. Copyright: [Instagram]
Kim tried her best to guide Kendall. Copyright: [Instagram]

“It should affect you in a way where you grow from it, I just wish that you could see that there’s light at the end of the tunnel and that it will be okay if you’re just honest and open.”

Kim previously confessed that she’d tried to encourage her sister to publicly speak out on the controversy at the time, explaining: “I see her at home crying, but in the media she looks another way because she’s not addressing it.

“The team and everyone’s telling her not to, and I’m just like, ‘This is wrong. You need to speak up’.

“She was like, ‘I don’t ever want to show that footage of me crying.’ She was trying to not make excuses or be dramatic, but that was what she was going through at the time.”

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