The key reasons Boots, Superdrug and Selfridges can't compete with Sephora in the Bullring

If you're a fan of make-up and beauty, you'll know how Superdrug, Boots and Selfridges have upped their game in the Bullring in recent years. There are more brands than ever available, including products that were once only available in the USA, incurring import costs if you ordered them to be delivered from the States because your favourite influencer swore they were 'obsessed' and that you 'needed' them.

But despite the stores' drive to bring customers new products that span a range of price points and shades, there are still items that Birmingham beauty fans have been lusting for that were exclusive to huge beauty retailer Sephora. Items that from 10am on Wednesday, November 13 will be available in the city centre for the first ever time.

From make-up to skincare and fragrance, Sephora is bringing names to Birmingham that many have never had the opportunity to touch, smell or try before. They include celebrity brands and viral products that are world-renowned thanks to the hype on TikTok, Instagram and YouTube.

Read more: Sephora is the shop Birmingham definitely doesn't need but we really really want

Read more: New Bullring stores thousands of Brummies immediately showed up for

Here's a list of everything that you'll find in Birmingham Bullring Sephora that you won't find in any other shop in town. Gondolas filled with samples mean you can touch, feel and swatch them for the first time when the store opens on Wednesday.

READ MORE: First pictures inside Bullring Sephora as the beauty giant prepares to open in Birmingham

• Make Up By Mario - Mario Dedivanovic made a name for himself contouring Kim Kardashian's chiselled cheekbones. His brand is luxury makeup.

• Sephora Collection - Cute colourful products at a lower price point, this is Sephora's own brand.

• Topicals - Science-backed, black-owned skincare brand by Olamide Olowe

• Haus Labs - Lady Gaga's make-up line, featuring colour cosmetics and daily essentials

• Dr Sam's - Dr Sam Bunting's award-winning skincare company

• Inde Wild - This beauty brand blends ayurveda - an alternative medicine system - with chemistry to make cosmetics

• One/Size - The brand from 'OG' YouTuber Patrick Starrr is known for its impressive complexion shade range and powerful setting products

• Gxve Beauty - This is Gwen Stefani's make-up brand. Red lipstick is a staple!

• Tarte - The make-up line is famous for its Shape Tape concealer and beautiful blushes, in particular

• Lawless Beauty - High performance make-up with 'clean' ingredients

• Skinfix - Products to help your 'skin barrier'

• Straand - Premium hair care and scalp products

• Indu - Vegan, cruelty free and dermatologically tested products for teenagers

• Audwoa Beauty - A haircare brand for people with kinky, coily, curly and wavy hair

• Salt and Stone - Suncreams, deodorants and other self-care products using ingredients derived from the sea

• Naked Sundays - Australian sunscreen and SPF company with lightweight formulas

Follow up to date news from Sephora live as it opens on November 13 at BirminghamLive.