Kim Kardashian 'made $5 million in five minutes with new fragrance launch'
Kim Kardashian reportedly made a massive $5 million (£3.8 million) in just five minutes when she released her new fragrance earlier this week.
On Tuesday, Kardashian dropped a new range of perfume with three different fragrances, Kimoji Cherry, Kimoji Peach and Kimoji Vibes.
And, according to TMZ, the reality star made around a million dollars a minute without spending anything at all on advertising.
Social media was the only platform used to spread the word about the new releases, which sell for $45 apiece.
KIMOJI Peach, Cherry & Vibes fragrances are available NOW on KKWFRAGRANCE.COM @kkwfragrance
A post shared by Kim Kardashian West (@kimkardashian) on Jul 17, 2018 at 12:00pm PDT
The publication also reports that the amount of bottles available on launch day this time was increased because of the expected high demand.
Kardashian, 37, sent her nearest and dearest a complimentary fragrance to celebrate the release, with actress Drew Barrymore posting a ‘thank you’ on Instagram.
@kimkardashian #cutefruit thank you for having me on your send to list! So fun!
A post shared by Drew Barrymore (@drewbarrymore) on Jul 12, 2018 at 2:11pm PDT
Posting a picture of her holding the peach bottle, she wrote: “@kimkardashian #cutefruit thank you for having me on your send to list! So fun!”
The newest perfumes had a somewhat toned down exterior, taking the shape of fruits or a speech bubble instead of Kardashian’s body.
Kardashian shocked the Internet earlier this year when she posted a series of naked snaps to her Instagram page, later revealing that the bottle for her then-upcoming perfume would be made from a cast of her curves.