Cape Town – Kim Kardashian enlisted help from her mother Kris Jenner and grandmother Mary Jo to promote her latest KKW Beauty line.
The entrepreneur announced that she will be launching her new concealer kits - which Kim says, “contains anti-aging properties” - on 23 March with a timeless photo of herself, Kris and MJ all with blonde hair on Instagram on Tuesday.
See the snap here:
In an exclusive interview with Allure magazine, Kim further revealed that her three-step undereye concealer kits took over eight months to perfect.
“More important than reaching a launch date was getting the perfect formulas.
“Not only did I want to make sure there were some ingredients to treat the signs of aging like ceramides and marine collagen, but I also wanted a blendable product that you could really build to achieve that lighter undereye effect without the concealer creasing.”
The KWW Beauty Concealer Kit is divided into three products:
1. The Liquid Concealers, which is available in 16 shades
2. The Baking Powder, which is available in four shades
3. Brightening Powder, which is available in four shades
Kim went on to share more promo snaps on Instagram Stories including a photo of the diverse group of models used to show off the different shades available.
See more snaps of Kim, Kris and MJ here: