Kim Kardashian helped to free Alice Johnson from prison a year ago, and now the reality star has hired her to model for her SKIMS Shapewear brand.
Johnson was incarcerated for 21 years for a non-violent drug offense and was released from prison on June 6, 2018. Since getting out of prison, the great-grandmother has been invited to star in the reality star's shapewear campaign.
The Keeping Up With the Kardashians star previously met with Donald Trump in Washington, DC to discuss prison reform.
“It became this mission that I just didn’t want to give up,” Kardashian West said about the meeting and Johnson’s case in an interview with The Today Show. “I think to some people it might seem like, ‘Okay, Kim made a phone call to the president.’”
Johnson, 64, has since visited the Kardashian family’s Calabasas home for dinner and Kardashian West wrote the foreword to her book, After Life: My Journey From Incarceration to Freedom.
The new shapewear campaign is using real women to model its bodysuits, dropping numerous campaign video in the coming weeks featuring 26 different women sharing their stories, including author Arielle Estoria, Kardashian West’s trainer Mel Alcantara and YouTube star Teni Panosian, among others.
“I was serving a 25 year sentence without the possibility of parole. Kim saw a video of me. She heard my story. She said, ‘This is so unfair.’ And by the way, I didn’t even know who Kim Kardashian was!” Johnson says in the video, posted on Instagram with the tagline, "Real women, real stories."
“She went to war for me to fight for my freedom. That’s why I call her my ‘war angel,’ because nothing stood between her and my freedom,” Johnson continued.
Johnson says, “This shapewear makes me feel free!” about her black bodysuit. The underwear line was previously called “KIMONO” but she changed the name after critics called it “disrespectful.”
kimono, more like “Kim, oh no”— kinga🐊 (@malechk_)June 25, 2019
The inclusive SKIMS collection is set to launch on September 10 and will be available in sizes XXS to 5XL.