Kim Kardashian West upset by 'blackface' beauty line backlash

Kim Kardashian West was left upset by accusations she was “doing blackface” to promote her beauty line.

The 37-year-old reality star – who is married to rapper Kanye West – was slammed by some social media users who claimed she had appeared to darken her skin to promote her KKW Beauty brand, which launched earlier this year.

Kim Kardashian West. Copyright [Willy Sanjuan/Invision/AP]
Kim Kardashian West. Copyright [Willy Sanjuan/Invision/AP]

In a teaser for the new episode of Keeping Up with the Kardashians, Kim watches some of her own promotional material and tells her assistant Stephanie Shepherd: “People are saying I’m doing blackface.

“I did a photoshoot, there were some people online saying the photos were inappropriate.”

Kim – who has 23-month-old son Saint and daughter North, four, with Kanye – explained that she was particularly concerned by the reaction because it came so soon after she was robbed at gunpoint in Paris in October 2016.

Speaking to her mother Kris Jenner, Kim said: “I am nervous just because I’ve been slowly taking my time to come back.

KKWBEAUTY.COM is now live!!!!

A post shared by Kim Kardashian West (@kimkardashian) on Jun 21, 2017 at 9:41am PDT

Today's the day!!! @Kkwbeauty launches at 9am! go to for the creme contour and highlight kits!

A post shared by Kim Kardashian West (@kimkardashian) on Jun 21, 2017 at 7:53am PDT

“It’s hard for me to get back out there.”

Kim also admitted the launch of her own make-up brand meant a lot to her, because it was the realisation of a long-held ambition.

She said: “It’s so exciting to do something on my own. Basically, for the past almost decade my sisters and I have always had a licensing deal.

“But going from being a licensee to an owner is such a big deal and it’s so much more responsibility. I feel like this is what I’ve been working for for 10 years.”

Kim Kardashian West. [Copyright Willy Sanjuan/Invision/AP]
Kim Kardashian West. [Copyright Willy Sanjuan/Invision/AP]

Last month, footage of Kim breaking down in tears in Mexico was released in a preview for an upcoming KUWTK episode, and she admitted she fears for her life whenever she goes abroad since the Paris incident.

She said: “Ever since Paris I just like go through this worst case scenario mode in my head. I was so excited to come on this trip and I had no idea that I was gonna end up feeling this way.”

“But it hit me right as we were getting off the plane that all of these people at the airport are gonna see 17 or 18 girls all with our Chanel bags, you know Louis Vuitton this and it just like hit me. We’re the biggest target ever.”

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