Krispy Kreme Belfast store opening date as excitement builds for US doughnut chain

Krispy Kreme is coming to Belfast's Victoria Square very soon
-Credit:Belfast Live


Excitement was building in Belfast on Wednesday as world-famous doughnut brand Krispy Kreme gave us a taste of what's to come.

Just last month the US outlet announced plans to open its first Northern Ireland store at Belfast's Victoria Square.

The popular brand confirmed it will be bringing its made fresh daily, handcrafted doughnuts to Belfast with the opening of a new retail shop in the shopping centre.

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Since the American brand’s move to the UK for its Harrods’ concession in 2003, the brand has successfully launched 14 standalone shops in the Republic of Ireland, however the highly-anticipated Belfast shop will be the first for the doughnut brand in Northern Ireland.

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The new location will include seating for guests to relax and enjoy their sweet treat, and will be serving dozens of all of the latest limited-edition doughnuts, plus fan-favourite melt in the mouth Original Glazed™, as well as coffee, shakes, soft drinks and exclusive merch.

People queueing for Krispie Kreme in Victoria Square on Wednesday
People queueing for Krispie Kreme in Victoria Square on Wednesday -Credit:Belfast Live

On Wednesday, a large queue formed at Victoria Square as staff were on hand giving out free doughnuts to eager fans ahead of the anticipated opening.

According to Retail Belfast, the Krispy Kreme store at Victoria Square will open at 8am on March 12.

They added that "every single doughnut sold at the new Victoria Square shop will live up to the made fresh daily promise. Krispy Kreme crafts and hand-finishes 300,000 doughnuts every day across its 16 bakeries in the UK and Ireland".

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