How Leeds United could 'indirectly benefit' from Red Bull's Premier League deals

Leeds United could "indirectly benefit" from minority owners Red Bull expanding their football portfolio in this country, according to finance expert Dan Plumley. The Austrian company, who bought a stake in the Whites earlier this year, have agreed energy drink partnerships with Newcastle United, West Ham United, Nottingham Forest, Everton and Crystal Palace.

And Plumley believes Red Bull's deals with Premier League clubs may benefit United in the long run. “It probably won’t have much of an impact in terms of the deal itself,” Plumley exclusively told MOT Leeds News.

“This West Ham one is another official drinks partnership as per the arrangements with Newcastle United and Everton. It gives Red Bull prominent branding space in and around the stadium and they’ve also got the same with the women’s stadium as well, so it’s not going to impact Leeds too much in terms of that.

READ MORE:Farke's home faithful abuse, Byram punishment, insider knowledge and Leeds United moments missed

READ MORE:Sunderland will be without four players for Leeds United clash after double injury blow

“From a wider publicity, PR and exposure kind of piece, there is probably some indirect benefit there to Leeds as well because that will bring the affiliation with Red Bull more into the English football industry than perhaps it has ever been before.

“There is probably some spinoff in a positive way from an exposure piece, but it won’t have any direct impact really in terms of the investment proposition for Red Bull at Leeds United.”

In a recent interview with The Square Ball Podcast, United chief executive Angus Kinnear said he hoped the deal with Red Bull would lay down a marker to United's other commercial partners to potentially invest more heavily into the club in the future.