Leeds United end talks with Championship rivals on prices and make a plea for their own on the road

-Credit: (Image: Daniel Chesterton/Offside/Offside via Getty Images)
-Credit: (Image: Daniel Chesterton/Offside/Offside via Getty Images)

Reciprocal pricing has been scrapped by Leeds United, after a season of weekly negotiations with opponents, in favour of a £30 price cap across the board. The new cap is in line with the Premier League pricing policy and draws a line under the fluctuating prices charged to away fans at Elland Road.

After relegation last year, United went into the Championship campaign hopeful of ensuring their away supporters and those visiting Leeds would pay the same ticket prices. In some cases, opposition outfits declined the proposal, forcing their own fans to pay £47 when visiting Elland Road, but then maximising profits when United visited their ground.

Now, Leeds have ended that approach and brought every adult and concession price in line for all Elland Road matches in 2024/25. Adults will pay £30, disabled adults £29, concessions £28, 16 to 18-year-olds £25.50 (£23 category B) and under-16s £23.50 (£20 category B).

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This strategy does now expose Leeds fans to paying whatever their hosts on the road will charge them. United are hopeful, in using a price cap across the board, their supporters will see fair prices on their travels next season.

A club statement said: “As a club, we recognise the vital role that away supporters play at every match and we believe in a fair and consistent pricing strategy for all football fans. We hope this move will ensure our loyal supporters also pay fair and consistent prices when travelling to support the team away from home.”