Let them eat cake: Sainsbury’s Christmas pudding café opens this month in London

Sainsbury’s reinvents the Christmas pudding in a tongue-in-cheek fairy-tale advert starring Alison Hammond (Sainsbury's)
Sainsbury’s reinvents the Christmas pudding in a tongue-in-cheek fairy-tale advert starring Alison Hammond (Sainsbury's)

It is thought that the Christmas pudding, made with ingredients like fruit and brandy, is at risk of dying out.

In fact, research has revealed that one in five Brits – and almost a third of Gen Z (31 per cent) – believe the traditional Christmas pudding is on track for extinction.

To help with the campaign to get the famous pud back on the Christmas table, the Sainsbury’s Pud you Dare Café is inviting guests to try out a classic Christmas pudding, along with the new Caramelised Biscuit Pudding, on November 24 and 25, 2022.

The café is completely free and, for every person who attends the café, Sainsbury’s will donate £3 to Comic Relief. It will be open in Holborn, London.

So what’s available?

Customers can tuck into the classic Sainsbury’s Taste the Difference 18-Month Matured Christmas Pudding, alongside the new Taste the Difference Caramelised Biscuit Pudding. These can also be paired with Sainsbury’s Spiced Ginger Biscuit Irish Cream Liqueur, mulled wine, and a special cranberry and orange pressé.

As for Sainsbury’s new Christmas pud?

The supermarket is introducing a new twist on the traditional Christmas pudding, packed with flavours like salted caramel (one of the nation’s favourite dessert flavours) to set tastebuds racing. Vine fruits laced with a hint of brandy for a boozy hit are combined with a generous drizzle of spiced caramel sauce and caramelised biscuit crumbs, to create a delicious fusion of traditional and modern tastes.

Claire Hughes, director of product and innovation at Sainsbury’s, commented: “The once-loved Christmas pudding is at risk of being wiped out across the nation, and we’re making it our mission to ensure it firmly has its place at the dinner table this Christmas Day.

“That’s why we’re encouraging all generations to try the Christmas classic and save it from extinction.

“For both long-standing and younger pud sceptics, we’ve also launched a new caramelised biscuit pud this year, giving it a modern twist with salted caramel and biscuit crumbs. We’re sure it will be a hit with everyone at the table – even the pud purists!”

Any surplus food will be given to Sainsbury’s redistribution partner, FareShare, through their London delivery partner, The Felix Project – as part of their mission to support communities with access to food.

Pud You Dare Café opening times, location and dates

Opening Days: Thursday, November 24, Friday, November 25, 2022

Address: Hello Love, 62–64 Southampton Row, London WC1B 4AR

Opening Times: Noon to 7pm on Thursday, November 24, and 11am to 7pm on Friday, November 25.

Cost: Free

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