On Christmas Day, Lewis Hamilton stunned his fans when he uploaded a video to his Instagram story that showed him criticise his young nephew for wearing a princess dress.
The star deleted the video following a wave of backlash from his followers and eventually issued an apology, however, the Formula 1 champ has now been slammed for the “insincerity” of his apology.
Writing on Twitter last night, Lewis said: “Yesterday I was playing around with my nephew and realised that my words were inappropriate so I removed the post. I meant no harm and did not mean to offend anyone at all. I love that my nephew feels free to express himself as we all should.
“My deepest apologies for my behaviour as I realise it is really not acceptable for anyone, no matter where you are from, to marginalise or stereotype anyone.
“I have always been in support of anyone living their life exactly how they wish and I hope I can be forgiven for this lapse in judgement.”
However, eagle-eyed fans soon noticed that despite Lewis claiming he’d “realised” his words were “inappropriate”, he’d also liked a whole series of tweets from fans that defended his behaviour.
One of Lewis’ liked tweets read: “The fact you are apologising for this is ridiculous. You did nothing wrong, you were having a laugh with your family.”
Others included: “You’ve done absolutely nothing wrong Lewis. You should never have to apologise to the PC brigade who are getting worse every year.”
“Lewis no harm done just having a joke with a child! The worlds gone mad with politically correctness.”
And: “You have nothing to be sorry for mate.”
Taking to social media, critics pointed out the double standards from Lewis’ account:
Lewis Hamilton's apology may seem more sincere if he hadn't then liked loads of tweets about PC NONSENSE WORLD GONE MAD pic.twitter.com/1Cm30EZpT5
— Terri White (@Terri_White) December 26, 2017
Lewis Hamilton’s apology would be more meaningful if he didn’t ‘like’ all the ‘you’ve nothing to apologise for’ replies. We see you sis, we have receipts. pic.twitter.com/UsTW6PxaXv
— Coral DeVille OBE (@CoralDeVille) December 26, 2017
Lewis Hamilton’s apology is insincere and it’s obvious. Just stop forcing gender norms on little kids. If my future son ever wanted to dress up in a princess costume you can be sure I will be his #1 fan
— Jodie (@jodslouise) December 26, 2017
The thing that’s bothered me most in the whole Lewis Hamilton ‘lapse in judgement’ debacle – aside from humiliating and public shaming of his nephew for playing dress-up and then a lame PR apology – is that he’s liking all the tweets telling him he shouldn’t have to apologise.
— ERICA DAVIES (@erica_davies) December 27, 2017
In the original Instagram video, Lewis told his fans “I’m so sad right now, look at my nephew” before panning the camera to the young boy, wearing a dress.
Lewis then asks him: “Why are you wearing a princess dress? Is that what you got for Christmas?
“Why did you ask for a princess dress for Christmas? Boys don’t wear princess dresses.”
Yahoo Celeb UK have contacted Lewis’ rep for comment.