Lidl making drastic change to 'all' stores but promises parents will 'love it'
Lidl is making a huge change at all 1,000 stores and parents will love it. Supermarket giant Lidl is trying to reduce kids nagging their parents to buy unhealthy products due to the appeal of the packaging, otherwise known as "pester power".
Lidl is scrapping cartoon characters, bright colours, and playful designs from the packaging of its least healthy own-brand products by mid-2025. Richard Bourns, Lidl GB’s chief commercial officer, said: “As a father myself, I know how hard it can be to deal with pester power when shopping.
"Packaging plays a big role in what children want, so we’re stepping up to make healthier choices easier for parents.” Rebecca Tobi from The Food Foundation said: “It’s great to see a big retailer taking responsibility and helping families make healthier choices. Kids deserve better.”
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Lidl is the first British supermarket to take this step. Lidl - which is rivalled by the likes of Aldi, Tesco, Morrisons, Sainsbury's and Asda and more - said the move shows it’s leading the way to help parents make healthier choices.
Speaking previously, Peter de Roos, Chief Commercial Officer at Lidl GB said: “Our ambition is to make high quality, healthy food accessible to all, and the principal way we achieve this is through our best value prices. But we also recognise that there are other barriers in place, particularly concerning children, and parents are telling us that unhelpful packaging is one of them."
He also said: "This is something that’s so simple for us supermarkets to change, and our results show the positive impact that these small changes can make. We hope other supermarkets follow in our footsteps so that, as a sector, we can be confident we’re doing all we can to support parents in helping to improve the diets of the next generation.”