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Little Mix singer Jesy Nelson called Good Morning Britain host Piers Morgan a ‘silly t**t’ live on Radio 1 yesterday, after the presenter had criticised the band for ‘using sex’ to sell albums.
In promoting the band’s new album LM5, a picture posted to their official Instagram page found them posing nude, with offensive words that have been used against them painted on their bodies.
Take off all my makeup cos I love what’s under it Rub off all your words don’t give a fuck I’m over it Jiggle all this weight, yeah you know I love all of this Finally love me naked Sexiest when I’m confident. Thank you for being part of this incredible journey with us. #LM5 featuring #Strip is coming Friday 16.11.18 The girls x
A post shared by Little Mix (@littlemix) on Nov 14, 2018 at 12:00pm PST
Morgan then slated the band during a discussion on the ITV morning show, saying: “Why don’t we stop pretending getting your kit off is feminism empowerment. They’re all making millions and billions of dollars conning the world.
“What is empowering about this? Get your kit off, airbrush yourself to within an inch of your lives.”
Responding, the band’s Leigh-Anne Pinnock said that they didn’t want to even ‘say his name’, but asked if they were surprised by his broadside, Nelson added: “Of course [we’re not surprised]. He’s a silly t**t.”
Host Nick Grimshaw apologised for the use of bad language mid-afternoon, but it clearly got back Morgan.
— Piers Morgan (@piersmorgan) November 19, 2018
Then on this morning’s show, he demanded an apology, and used the word used against in live on air too.
“I apologise to anyone who is offended by the language Little Mix used about me,” he said.
“Little Mix, I think you need to make a public apology during your campaign to root out bad language from public discourse. Grimmers apologised to me on their behalf, I didn’t hear Jesy apologise.
“Our viewers perfectly know the scale of bad language that Little Mix used.”
He added that he would strip naked if they came into the studio to discuss it with him.
Show producers later trolled Morgan by mocking up a picture of him in Little Mix style, though one word was notable by its absence.