In the clip, some of the show's panellists – including Nadia Sawalha, Coleen Nolan, Katie Price, Stacey Solomon, Saira Khan and Linda Robson – are seen in hair and make-up, preparing for the terrifying shoot.
Speaking to the camera, Nadia admits she's been looking for alcohol at 8am, revealing she's about to resort to the pure alcohol used to clean make-up brushes. (We've all been there.)
Linda Robson, meanwhile, says she's shaved ALL of her legs – not just the front – and promises quite the transformation.
The campaign's photos were taken by singer (and photographer) Bryan Adams, without the use of filters or airbrushing.
They are now appearing on billboards across the country, with the aim of encouraging all women, however old they are or what size they wear, to 'celebrate the story their body tells'.
The panel will invite viewers to tell their own body stories with the hashtag #MyBodyMyStory, some of which will be featured on the programme over the coming days and weeks.
Stacey Solomon said of the campaign: "I'm 27 and I have lots of bits and pieces I don't like about my body – saggy boobs and stretch marks and the thing that really bothers me is my love handles.
"What I hope this photoshoot shows women and men is that in most celebrity pictures there has been some form of airbrushing or retouching – so they shouldn't compare themselves to unrealistic ideals."
Loose Women: Body Stories launched today (May 2) on ITV.
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