Lord Alan Sugar has told Gordon Ramsay to "stick to your day job" after accusing him of trying to "rip off" 'The Apprentice'.
The 75-year-old businessman claims several channels have tried to "replicate the elimination process" of the BBC show, and he went a step further by alleging the celebrity chef, 56, was part of a "virtual rip-off" of the programme last year.
He said: "I think broadcasters, Channel 4, Channel 5, and ITV have tried for many years at least for 17 years to try and replicate the elimination process of 'The Apprentice'. I say this with great respect to them but they've failed.
"Last year, Gordon Ramsay had some cockamamie idea ... I like Gordon and I think he's very good and should stick to what he should do, cooking and all that stuff.
"He had some thing, which was like, I don't know how the lawyers allowed it because it was a virtual rip-off of 'The Apprentice'. No disrespect to Gordon but stick to your day job mate that's all I would say."
Lord Sugar appears to have been referencing 'Gordon Ramsay's Future Food Stars', which aired on the BBC last year and saw 12 entrepreneurs compete for an £150,000 investment of Gordon's cash to start their own food business.
Over the years, Lord Sugar has been involved in several spats with Piers Morgan, but he has now defended the TV presenter over his numerous rants about Meghan, the Duchess of Sussex.
He added to MailOnline: "I can see where Piers is coming from and I know a lot of people tend not to like her for some reason.
"My only opinion is she joined the royal family and you have to say what do you expect? There's a certain protocol that you were joining and maybe she didn't understand the intensity of what is needed to be a member of a royal family."
Lord Sugar will fire another flurry of contestants on this year's 'Apprentice', which returns on Thursday night (05.01.23), and invest £250,000 into one lucky winner's business.