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Louis Theroux joins Jason Derulo in music video for his viral TikTok rap hit

Watch: Louis Theroux stars in Jiggle Jiggle music video

Louis Theroux's success as a rapper has been one of the most surprising stories of 2022 — and he's now collaborated with Jason Derulo for a music video.

The documentary maker became an unlikely rap sensation when he appeared on Amelia Dimoldenberg's Chicken Shop Date series earlier this year and repeated a rap he had learned for an episode of his series Weird Weekends in 2000.

Read more: Louis Theroux thinks he went too far in early documentaries

The clip went viral on TikTok and has since been remixed thousands of times, sparking Theroux's surprise collaboration with Jason Derulo for Jiggle Jiggle.

In the video, Theroux and Dimoldenberg recreate the Chicken Shop Date sequence before driving off to order "500 nuggets" from a "Drive Theroux", while Derulo joins in with a verse of his own.

Louis Theroux stars in a music video for Jiggle Jiggle, based on the viral success of his rap verse. (YouTube/Jason Derulo)
Louis Theroux stars in a music video for Jiggle Jiggle, based on the viral success of his rap verse. (YouTube/Jason Derulo)

Variations of Jiggle Jiggle have been streamed more than 70 million times on TikTok after producing duo Duke & Jones set the Chicken Shop Date clip to music.

It was subsequently turned into a dance craze by performing arts students Jess Qualter and Brooke Blewitt, which only enhanced its virality.

Read more: Louis Theroux has wrestled with platforming extreme views

Theroux admitted earlier this year in an interview with the New York Times that he has "a degree of mixed feelings" about the success he has experienced as a rapper.

He said: "It’s a bittersweet thing to experience a breakthrough moment of virality through something that, on the face of it, seems so disposable and so out of keeping with what it is that I actually do in my work. But there we are."

Jason Derulo joined Louis Theroux for a music video capitalising on his rap success. (YouTube/Jason Derulo)
Jason Derulo joined Louis Theroux for a music video capitalising on his rap success. (YouTube/Jason Derulo)

In the same interview, he dismissed any prospect of becoming a touring act on the rap scene — despite the fact he's behind one of the most popular verses of recent years.

He said: "It’s not like I have a catalogue and, like, now I can release all of my other novelty rap fragments. I’m clearly not going to tour it. Come see Mr. Jiggle himself. It would be a 20-second-long gig."

Read more: Louis Theroux's most controversial documentaries

Theroux returned to documentary making earlier this year with Forbidden America — a three-part series chronicling America's relationship with social media. focusing on pornography, far right politics and the trap music scene.

During the filming of one of these episodes, Theroux was kicked out of one of his interviewee's houses after a bad-tempered confrontation.

Watch: Louis Theroux references his viral rap in first TikTok