Domestic abuse charity Women’s Aid has claimed Love Island star Adam Collard is showing “clear warning signs” of “unhealthy behaviour”.
The personal trainer sparked a backlash over his treatment of Rosie Williams which saw him brand her “insecure” before dropping her in favour of newcomer Zara McDermott.
He then smirked his way through Rosie’s tears as she tried to call him out on his actions.
Women’s Aid chief executive Katie Ghose released a statement calling for viewers to recognise “unhealthy behaviour” and to report both mental and physical abuse.
“In a relationship, a partner questioning your memory of events, trivialising your thoughts or feelings, and turning things around to blame you can be part of pattern of gaslighting and emotional abuse,” the statement read.
“[On Tuesday], Rosie called out Adam’s unacceptable behaviour on the show.
“We ask viewers to join her in recognising unhealthy behaviour in relationships and speaking out against all forms of domestic abuse – emotional as well as physical.”
Adam was slated by viewers for his handling of the situation with Rosie, who he left in tears after bragging about his “good date” with Zara.
She was also upset at having shared an intimate moment with the 22-year-old days before he dumped her.
Confiding in her fellow islanders she said: “He’s said to me things about having a future together. You can’t do that and have your head turned two seconds later because a new face has walked in.
“He told me that he did see me as a girlfriend, which is why he hasn’t rushed.
“I’m not being funny, I don’t do things with people unless they mean something. I did it because I thought this was something real, I thought we had something.”
Standard Online has contacted a representative for ITV for comment.
Love Island is on ITV2, tonight at 9pm