TYLER, Texas (KETK) – Lululemon, the viral athleisure brand, is coming to Tyler in the form of a pop-up store at the Broadway Square Mall in April.
In a social media post, the Broadway Square and Visit Tyler accounts shared the news to shoppers on Wednesday. Visit Tyler said the store will be located in the Dick’s Sporting Goods wing of the mall.
Candace Foster, Director of Marketing and Business Development with the Broadway Square Mall, told KETK the pop-up store will be open for a year, but the success will determine if they stay.
Foster also said construction has not began yet and an opening date has not been released.
With over 850,000 TikTok followers, the brand has amassed a large social media following and customers.
“From our roots in Vancouver, Canada, we have grown across the globe and through new channels to serve guests worldwide,” lululemon said on their website.
The closest lululemon store to the east of Tyler is currently located in Louisiana, 102 miles away. In DFW area alone, there are 10 stores.