I’m A Celebrity… Get Me Out Of Here! opener loses 3m viewers from last year

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 (ITV)
(ITV)

More than eight million people tuned in to watch the launch of I’m A Celebrity…Get Me Out Of Here! on Sunday night – down from almost 11 million last year.

The new series, which includes celebrities Frankie Bridge, Richard Madeley and soap star Danny Miller, had an average audience of 8.031 million on ITV1 and peaked at nine million.

That compares to an average of 10.9 million for the 2020 launch, peaking at 12 million, in a year when the pandemic and lockdown boosted viewing figures across the board.

Former Saturdays star Bridge has already been installed as the bookie’s favourite to win the show with Miller second favourite.

Viewers last night saw her triumph in the first celebrity trial as she beat broadcaster Richard Madeley in the Turrets Of Terror, a three-level structure built in front of Gwrych Castle in Wales where the show is filmed, ensuring her team a stay in the main camp with food and a bed, while the losing yellow team spent their first night in “Castle Clink” with basic rations.

Other celebrities taking part this year include music producer Naughty Boy, presenter Louise Minchin and radio DJ Snoochie as well as French footballer star David Ginola, Paralympic gold champion Kadeena Cox, former Strictly Come Dancing judge Dame Arlene Phillips and diver Matty Lee.

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