Marks and Spencer (M&S) has launched a vegan “eggplant” Easter egg and we’re wondering if it’s single, to be honest.
Amid the coronavirus pandemic, bottoms hoping to pop out and grab the other kind of aubergine will have to for now settle for the “vegan vibe, no dairy” substitute.
Part of the British retailer’s Plant Kitchen vegan range, the long, bulbous, aubergine-shaped Easter egg – because in capitalism’s calendar it’s already April 2021 – is being sold for £6.
Weighing a hefty 135g, the sizeable aubergine looks like it’ll need to be handled with both hands.
It remains unknown at the time of writing whether a more top-friendly peach Easter egg is in the works and whether Timothée Chalamet will be its mascot.
M&S eggplant Easter egg: gay marketing genius or straight misstep?
Shoppers were quick to praise the M&S eggplant Easter egg for “reclaiming the aubergine emoji” while others urged the store to “give the gay marketeer a raise”.
TELL ME THESE AREN'T REALLY MARKS AND SPENCER'S VEGAN EASTER EGGS FUCK OFF HAHAHAHAHAHAHA pic.twitter.com/EtSMq6Bxo6
— Suki Panesar's Beehive (@OhBabyLetMegIn) December 30, 2020
Give the gay marketeer a pay rise 🍆 https://t.co/auQz2lpQUq
— matt horwood (@matthewhorwood) December 30, 2020
I can’t help feel that M&s have not thought through the vegan Easter egg offering. And so yeah, Easter eggs are out and, yeah, eggplant 🍆 pic.twitter.com/S8fd6swwQx
— Kirsty Mac (@kirstymacs) December 31, 2020
— LisaG (@vetnurselise) December 31, 2020
M&S ‘eggplant’ Easter egg is the ‘Santa’s Yumnut’ sequel we didn’t see coming.
It seems having a horny product to celebrate the holidays is becoming a tradition for M&S.
We can only assume that the invention of an eggplant Easter egg has come from the same brilliant (and brilliantly gay) M&S mind that thought a cronut called “Santa’s Yumnut”, released in November as part of supermarket’s Christmas line-up, was a marketable idea.
While LGBT+ Brits were more than happy to take a bite out of Santa’s Yumnut and appear eager to get their hands and lips around a girthy aubergine Easter egg, M&S was toasted for selling an “LGBT sandwich” for Pride Month 2019.
Filled with lettuce, guacamole, bacon and tomato, the sandwich was served alongside a donation to queer youth homeless charity Albert Kennedy Trust. The snack was, nevertheless, ridiculed by LGBT+ customers.
M&S notched another upset with the LGBT+ community when it announced a “Rainbow Sale” during Pride Month 2020.
Yet, rather than raise funds for queer causes, the chain instead rallied for the National Health Service – drawing outrage and exhaustion from LGBT+ folk, who accused it of “rebranding” Pride.