M-Net goes Dancing with the Stars for SA

Cape Town – M-Net has picked up and taken over Strictly Come Dancing SA that aired on SABC and will be relaunching it early 2018 under the American title, Dancing with the Stars SA.

DStv Media Sales is looking for advertisers and sponsors to come on board Dancing with the Stars SA, set for a 2018 debut on the pay-TV broadcaster, as the latest longtime show that has been associated with the public broadcaster that is moving over to pay-television in South Africa.

The 8th season of Strictly Come Dancing SA concluded in 2015 with the cash-strapped SABC3 that didn’t pick up further seasons the past two years.

In response to a media enquiry from Channel24 after spotting a public advert looking for sponsors for the show, M-Net says the pay-TV broadcaster “is currently in the process of contracting a number of exciting new local productions for 2018”.

See ad here:

“We are very excited to confirm that the hit BBC Worldwide format Dancing with the Stars is indeed one of the series that we will be producing in the new year.”

“For now, we are unable to provide any more information around this global format, but we will be making further announcements over the course of the next few weeks.”

Rebranding and relaunch

M-Net is deliberately rebranding Strictly – the format’s British title – and will relaunch the show under the American moniker in order to break the viewer brand name association with SABC3. 

While further seasons of the British version, Strictly Come Dancing UK, has been moved and since mid-October will now be unspooling on BBC Worldwide Africa’s BBC Brit (DStv 120) in South Africa and across the continent, the premise of programme of the locally-produced format show will remain exactly the same.

Sequined South African celebrities will be dancing with experienced partners as an in-studio audience looks on, as the well-heeled all vy weekly for the glittering mirror ball trophy in spectacled dance drama that’s broadcast live, while viewers at home get to vote.

It’s not clear whether Rapid Blue productions as the local format rights holder that was responsible for multiple seasons of Strictly Come Dancing SA on SABC3 will be producing Dancing for M-Net, but the pay-TV broadcaster wants the show to up the production values, wow-factor and the dance drama.

M-Net will repopulate the glitter floor franchise with new presenters and a menagerie of M-Net stars who are associated with the range of M-Net packaged TV channels across MultiChoice’s DStv satellite pay-TV platform.