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Why the Container Store Is Soaring Today

Why the Container Store Is Soaring Today

Shares of The Container Store (NYSE: TCS) were soaring 25% in late afternoon trading Thursday after the New York Post ran a story connecting the retailer to a new Netflix (NASDAQ: NFLX) series that began airing last month. The hosts also partnered with The Container Store to have their branded products sold in its stores, and every episode of the show features products only available at the retailer. Critics charge it makes the Netflix series a long-running Container Store advertisement.