Why Bed Bath & Beyond Rose 6.9% Today

Yesterday, there was another shake-up in its headquarters personnel, this time in the marketing department with the appointment of two new senior vice presidents -- one coming over from Target, the other from Macy's. The market is beginning to believe Bed Bath & Beyond can dig its way out of the deep hole it found itself in as CEO Mark Tritton has overhauled the executive suite, cast off all non-core businesses, and is focusing on the key brands of Bed Bath & Beyond: buybuyBaby and Harmon Face Value.