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Square's Newest Cash App Users Are Extremely Profitable

Square's Newest Cash App Users Are Extremely Profitable

Square (NYSE: SQ) added 12 million new Cash App users in 2020, and those users are turning to the financial Swiss army app a lot. The company is increasingly benefiting from the network effect of its core peer-to-peer payments service as well as the expanding ecosystem of services it offers through Cash App. Square broke out both Cash App and Seller cohorts by year in its letter to shareholders.