Can Stitch Fix Become the Global Destination for Personalized Shopping?

·4-min read
Can Stitch Fix Become the Global Destination for Personalized Shopping?

Shares of Stitch Fix (NASDAQ: SFIX) were off to the races following a solid fourth-quarter earnings report. Coming off two strong consecutive quarters, Stitch Fix announced it was rebranding its Direct Buy service to Stitch Fix Freestyle, which allows all clients to buy specific items from the company without ordering a Fix. "Our vision is to become the global destination for personalized shopping, styling, and inspiration, supporting clients across all categories and occasions," CEO Elizabeth Spaulding said during the fiscal Q4 earnings call.

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