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Genius Brands' Rainbow Rangers Now at Walmart, Amazon Under Mattel’s Fisher-Price Banner

Genius Brands' Rainbow Rangers Now at Walmart, Amazon Under Mattel’s Fisher-Price Banner

Genius Brands' (NASDAQ: GNUS) partnership with Mattel (NASDAQ: MAT) is expanding to include the Rainbow Rangers characters under the toymaker's Fisher-Price brand. The new toys will be sold on Amazon.com (NASDAQ: AMZN) and in Walmart's (NYSE: WMT) physical and digital retail stores. Shares of Genius Brands were soaring 32% higher in early morning trading on the news.