Chipotle Mexican Grill (NYSE: CMG) has found massive success by adhering to the basic strategy of serving real ingredients with a simple menu. Based on its recently released Q2 results, the company appears to have strengthened its competitive positioning as a result of the pandemic, with strong momentum still present. Although this was based on an easy comparison (spring 2020 saw the height of lockdown measures), Chipotle hasn't registered gains like this in at least a decade.
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