1 Hotel Chain Is Going to Great Lengths to Attract Guests

Maurie Backman, The Motley Fool
·3-min read

The coronavirus pandemic has had a devastating effect on the hotel industry. Hotels have seen a 50% decline in revenue this year coupled with an 80% vacancy rate, and 2020 is projected to be the worst year on record for the industry as a whole. It's for this reason that one hotel chain is thinking outside the box in its latest marketing initiative.