Canopy Growth Supplement Brand Signs Endorsement Deal With Super Bowl MVP Mahomes

Canopy Growth (NYSE: CGC) has snagged a top athlete to quarterback its efforts to sell comestibles products. The Canadian marijuana company announced on Tuesday that BioSteel Sports Nutrition, the nutritional supplement maker it acquired a 72% majority stake in last October, has signed Kansas City Chiefs quarterback Patrick Mahomes as a "partner," essentially an endorser of the brand. Canopy Growth and Mahomes claim that the athlete is already a user of BioSteel products, which are cannabidiol (CBD)-based.