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Could This Business-Model Tweak Create a Better Social Media Investment Than Facebook?

When Twitter (NYSE: TWTR) went public in 2013, expectations were sky-high. Facebook (NASDAQ: FB) had just recently entered the public markets, and investors were starting to get a taste for just how lucrative digital advertising could be for social media stocks. Since January 2014, Facebook has turned a $1,000 investment into $5,000.