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Did Fox Make a Mistake Buying Tubi?

Did Fox Make a Mistake Buying Tubi?

Fox (NASDAQ: FOXA) bought Tubi, a leading ad-supported streaming service, in March 2020 for $440 million. With growing competition for media content, Tubi was struggling to maintain a content library big and broad enough to engage existing viewers and drive new sign-ups. Fox, with its existing media assets, had an opportunity to expand the platform with its own content.